Product marketing

Let people discover the value of your product for themselves.

Feature pages and launch posts describe your product, but visitors still have to imagine it. Let them click through it instead, at their own pace, right on your site.

Product marketing
Product demo

Publish a demo and embed it on your site

Follow the real steps for publishing a demo, copying its embed code and updating it after a launch.

Turn your product story into an experience.

Embed it where visitors decide

Place the demo on your website, landing pages or help center with an iframe or script embed. Republishing updates every embed.

Make the story easy to follow

Open with a clear goal, guide each click with hotspots and transitions, and finish with a call to action to sign up or book a demo.

Improve with engagement data

See where viewers start, drop off and finish, how many click your call to action, and post each new contact to Slack or Teams.

Where marketing teams use it

  • Feature pages

    Embed a demo next to the claim it supports, so visitors see the feature work instead of reading about it.

  • Product launches

    Publish a walkthrough of the new feature with the announcement. If the interface changes, republish and every embed updates.

  • Campaigns and emails

    Link to a short demo from emails, ads or social posts, and end it with a call to action to sign up or book a meeting.

  • New markets

    Translate the demo and add narration for each market. Viewers switch language in the player.

Questions before you start

Can I embed a demo on my website?

Yes. Publish the demo, open Share & export and copy its iframe or script snippet into your page. Republishing updates the same embed without changing the code. Your demo’s access restrictions also apply to embeds.

Can a demo end with a call to action?

Yes. Add buttons to the closing screen that link to a signup, booking or pricing page. Clicks are counted in the demo’s analytics.

Can I collect leads from an embedded demo?

Yes. Add a contact form to the opening or closing screen. Contacts appear in the demo’s Analytics and are emailed to organization owners and administrators.

Do I need a developer to embed a demo?

No. Copy the iframe or script snippet from Share & export and paste it wherever your website builder or CMS accepts embed code.

Make your next launch something people can explore.

Pick the feature visitors ask about most. Give them a demo they can explore on your site.

Create your first demo